tamera
Who do you “trust”?
Collin at RadicalTrust.ca has a good post up about, well, radically trusting your customers. I have another post noodling around in my...
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(3i): innovate. integrate. ignite.
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tamera
Feb 7, 20071 min
Hot news on an icy day in T-dot
The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....
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tamera
Feb 6, 20072 min
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
Jan 23, 20072 min
Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
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tamera
Jan 22, 20073 min
I’m confused. Who are you targeting?
This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...
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tamera
Jan 16, 20071 min
The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
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tamera
Jan 10, 20072 min
5 things you didn’t know about my dog
As the meme keeps spreading around the internet I find myself tagged again by my friend Andrew over at Traffick, who has really done the...
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tamera
Jan 4, 20072 min
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
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tamera
Dec 31, 20062 min
How’s your health?
As the year winds to a close amid a whirlwind of Web 2.0 and social media predicitions, reflections, and good vibes, I’ve gotten to...
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tamera
Dec 17, 20063 min
The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
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tamera
Dec 15, 20061 min
Flying zebras and marketing theories
Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...
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tamera
Dec 9, 20061 min
5 things meme
I’ve been tagged by Eden (who has a most excellent shopping blog) with the “5 things you didn’t know about me” meme… So here goes: I hate...
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tamera
Dec 7, 20061 min
What PR can learn from Interactive agencies
The last week has been all a buzz with the release of the first Social Media Press Release in Canada (according to Ed Lee) by Weblo &...
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tamera
Dec 4, 20064 min
Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
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tamera
Dec 1, 20063 min
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
Nov 20, 20062 min
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
Nov 10, 20061 min
What is a conversation?
Can you define a “conversation”? And if you can, who decides which is the “right” definition? Can you have a conversation without being...
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tamera
Oct 24, 20061 min
Details, details, details…
We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...
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tamera
Oct 10, 20063 min
GooTube opens the door to deep content
A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...
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tamera
Oct 9, 20061 min
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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