tamera
Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
top of page
(3i): innovate. integrate. ignite.
Search
tamera
- Jun 5, 2006
- 2 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
1 view0 comments
tamera
- Jun 5, 2006
- 2 min
Blogging cornerstones
There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...
1 view0 comments
tamera
- May 31, 2006
- 1 min
Wikimapia: another step forward
Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...
1 view0 comments
tamera
- May 25, 2006
- 1 min
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
2 views0 comments
tamera
- May 24, 2006
- 2 min
Are 1 million people still an exclusive community?
So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...
1 view0 comments
tamera
- May 23, 2006
- 1 min
Email content use in a blog world
There has been a lot of chatter recently about what is on or off-limits in blogging (this also seems to be a hot topic among PR folk when...
1 view0 comments
tamera
- May 23, 2006
- 1 min
The 1% (or maybe 2%) rule
From Jaffe Juice via COTC, about the sliver audience, the evangelists, the influencers, the connectors, whatever you want to call them,...
1 view0 comments
tamera
- May 22, 2006
- 2 min
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
2 views0 comments
tamera
- May 21, 2006
- 3 min
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
1 view0 comments
tamera
- May 19, 2006
- 3 min
“Can Web 2.0 Change the World?” – mesh panel day 1
As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...
2 views0 comments
tamera
- May 18, 2006
- 3 min
mesh day 2 wrap up
mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...
2 views0 comments
tamera
- May 17, 2006
- 3 min
mesh day 1: thoughts, impressions, and media
It was an interesting afternoon at the mesh conference. I regret I missed the opening two keynotes, as the focus on media (new vs....
1 view0 comments
tamera
- May 16, 2006
- 1 min
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
1 view0 comments
bottom of page