I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...

I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...

There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...

Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...

Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....

So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...

There has been a lot of chatter recently about what is on or off-limits in blogging (this also seems to be a hot topic among PR folk when...

From Jaffe Juice via COTC, about the sliver audience, the evangelists, the influencers, the connectors, whatever you want to call them,...

Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...

Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...

As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...

mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...

It was an interesting afternoon at the mesh conference. I regret I missed the opening two keynotes, as the focus on media (new vs....

Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...