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Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
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(3i): innovate. integrate. ignite.
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tamera
Jun 5, 20062 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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tamera
Jun 5, 20062 min
Blogging cornerstones
There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...
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tamera
May 31, 20061 min
Wikimapia: another step forward
Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...
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tamera
May 25, 20061 min
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
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May 24, 20062 min
Are 1 million people still an exclusive community?
So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...
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May 23, 20061 min
Email content use in a blog world
There has been a lot of chatter recently about what is on or off-limits in blogging (this also seems to be a hot topic among PR folk when...
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tamera
May 23, 20061 min
The 1% (or maybe 2%) rule
From Jaffe Juice via COTC, about the sliver audience, the evangelists, the influencers, the connectors, whatever you want to call them,...
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May 22, 20062 min
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
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tamera
May 21, 20063 min
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
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tamera
May 19, 20063 min
“Can Web 2.0 Change the World?” – mesh panel day 1
As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...
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May 18, 20063 min
mesh day 2 wrap up
mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...
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May 17, 20063 min
mesh day 1: thoughts, impressions, and media
It was an interesting afternoon at the mesh conference. I regret I missed the opening two keynotes, as the focus on media (new vs....
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tamera
May 16, 20061 min
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
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