SPEAKING & WORKSHOPS
innovate. integrate. ignite.
Are you interested in learning about all the latest trends or gaining insight on the best ways to tackle some of your challenges?
We have you covered.
Tamera Kremer is an expert and engaging speaker, who always brings humour and straight-talk to her presentations, be it for team workshops or professional conferences. She's a sought after thinker & presenter who has taken the stage at the CMA Digital Marketing conference, Search Engine Strategies conferences throughout North America, and the Retail Marketing Council of Canada quarterly leadership meeting.
Get in touch to book a custom talk or workshop for your organization to discover new avenues of customer engagement, innovation, and revenue generation.
SAMPLE PRESENTATION TOPICS:
BRANDING IN THE AGE OF FAKE NEWS
This presentation provides marketers, communicators, researchers, and entrepreneurs with the insights and tools needed to 'live the brand' while maintaining customer trust in a world increasingly saturated with falsehoods.
3 key learnings:
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How to build trust online.
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Pitfalls to avoid in social media.
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Why research and testing should be mandatory.
SEARCH & CONTENT: DIGITAL ROYALTY
While multiple channels and apps provide a plethora of opportunities to reach customers, search engine optimization and marketing remains the foundation of digital marketing. This workshop helps marketers get a handle on how the technology of search & the creativity of content work together.
3 key learnings:
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How to use keywords to inform content.
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Using Google Ads to research your customer & content needs.
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How to build a content calendar with data.
FINDING A BRAND TONE OF VOICE AND CONTENT PURPOSE
Social media, always-on global reach, and the need to stand out from the crowd has non-marketers struggling to create compelling communications. Developing a solid & authentic brand voice can help. In this talk (or hands-on workshop) we dive into creating a creative and content blueprint that matches your company & goals.
3 key learnings:
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Developing a brand persona.
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Ideas to define a purpose for each piece of content.
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Creative exercises to embody the tone of voice in copy.
"Tamera has the rare ability to describe and interpret the complex digital marketing environment for an non-specialist audience - prompting introspection and then intense interest in both market trends and technological details. Her analysis incorporates the very latest tools and tactics in the field, and provides a critical and realistic assessment of the opportunities and possible pitfalls involved in digital marketing."
- C. McKay, Public Policy Strategist and Communicator