tameraAug 3, 20212 minIs performance marketing right for me?There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
tameraJul 19, 20211 minDiscovering business insights with searchSearch is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
tameraJul 12, 20211 minSocial Media Privacy Check-Up: 11 years laterAs I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...
tameraJun 23, 20212 minIR: Pandemic Reality – Confusion This is the fourth in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
tameraJun 9, 20212 minIR: Pandemic Reality – Self-doubt This is the third in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
tameraJun 1, 20212 minIR: Pandemic Reality - Burnout This is the second in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
tameraMay 16, 20211 minProfessional Development: Pandemic EditionIn professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
tameraMay 13, 20213 minIR: Pandemic Reality – Boredom This is the first in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
tameraMay 8, 20211 minApplying a mindful filter to the news in the always-broadcasting ageThe news is constantly over-whelming, and at times can seem consistently bad. Curating your news feed is a must unless you plan on just...
tameraApr 15, 20212 minUnderstanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainerFulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
tameraDec 27, 20204 minWFH & Maintaining Balance: Part 5 – exploration, learning, educationThis is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraDec 11, 20205 minWFH & Maintaining Balance: Part 4 – arts, crafts, hobbiesThis is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 23, 20205 minWFH & Maintaining Balance: Part 3 – movement, food, connectionThis is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 16, 20205 minWFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditationThis is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 10, 20204 minWFH & Maintaining Balance: Part 1 - sights, sounds, scentsThis is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraOct 15, 20142 minFirst things first: define your brand ID in social channelsAs social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...
tameraAug 28, 20141 minThe difference between forcing a community and finding a communityThe last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
tameraOct 16, 20122 minMOCC does indeed Rock – Farewell my friendHow to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
tameraSep 20, 20121 minThoughts on the Twitter archive deal with GnipAfter turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...
tameraApr 4, 20123 minWhy does Google get social content but not social networks?It’s a running joke in the digital media space that Google+ is a ghost town. Not entirely accurate as companies such as Ford believe in...