tamera
Is performance marketing right for me?
There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
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(3i): innovate. integrate. ignite.
Search
tamera
Jul 19, 20211 min
Discovering business insights with search
Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
15 views0 comments
tamera
Jul 12, 20211 min
Social Media Privacy Check-Up: 11 years later
As I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...
32 views0 comments
tamera
Jun 23, 20212 min
IR: Pandemic Reality – Confusion
This is the fourth in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
9 views0 comments
tamera
Jun 9, 20212 min
IR: Pandemic Reality – Self-doubt
This is the third in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
9 views0 comments
tamera
Jun 1, 20212 min
IR: Pandemic Reality - Burnout
This is the second in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
14 views0 comments
tamera
May 16, 20211 min
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
23 views0 comments
tamera
May 13, 20213 min
IR: Pandemic Reality – Boredom
This is the first in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
19 views0 comments
tamera
May 8, 20211 min
Applying a mindful filter to the news in the always-broadcasting age
The news is constantly over-whelming, and at times can seem consistently bad. Curating your news feed is a must unless you plan on just...
5 views0 comments
tamera
Apr 15, 20212 min
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
Dec 27, 20204 min
WFH & Maintaining Balance: Part 5 – exploration, learning, education
This is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
16 views0 comments
tamera
Dec 11, 20205 min
WFH & Maintaining Balance: Part 4 – arts, crafts, hobbies
This is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
23 views0 comments
tamera
Nov 23, 20205 min
WFH & Maintaining Balance: Part 3 – movement, food, connection
This is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
11 views0 comments
tamera
Nov 16, 20205 min
WFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditation
This is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
25 views0 comments
tamera
Nov 10, 20204 min
WFH & Maintaining Balance: Part 1 - sights, sounds, scents
This is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
18 views0 comments
tamera
Oct 15, 20142 min
First things first: define your brand ID in social channels
As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...
10 views0 comments
tamera
Aug 28, 20141 min
The difference between forcing a community and finding a community
The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
8 views0 comments
tamera
Oct 16, 20122 min
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
7 views0 comments
tamera
Sep 20, 20121 min
Thoughts on the Twitter archive deal with Gnip
After turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...
5 views0 comments
tamera
Apr 4, 20123 min
Why does Google get social content but not social networks?
It’s a running joke in the digital media space that Google+ is a ghost town. Not entirely accurate as companies such as Ford believe in...
4 views0 comments
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