tameraApr 4, 20123 minWhy does Google get social content but not social networks?It’s a running joke in the digital media space that Google+ is a ghost town. Not entirely accurate as companies such as Ford believe in the space and promine...
tameraMar 20, 20122 minThe 'Canadian Digital Living Room' researchDo you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the majority of Canadian fami...
tameraAug 3, 20103 minShould you play it safe with location-based social networks?Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently ...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, ...
tameraJun 8, 20102 minDeveloping Digital/ Social Personas to start your Social StrategyAs the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing i...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media: transform your business
tameraAug 4, 20093 min“What’s In It For Me?” is not the question in social mediaIn digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are dis...
tameraApr 28, 20093 minCluetrainPlus10: Theses 23 “Positioning”It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was...
tameraFeb 18, 20092 minIntegrating social feedback long-term within the organization is a mustWith the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drownin...
tameraDec 6, 20083 minManaging expectations: the passion of ideas vs. the passion for brands in social mediaSocial media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded people can get toget...
tameraNov 24, 20084 minTwitter: insight, engagement, affinity and stepping outside the echo chamberI’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as time has passed and m...
tameraOct 10, 20082 minSustainabilityCamp Toronto 2008 is here!I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in Toronto. Registration is...
tameraAug 15, 20083 minWhat’s so ’social’ about product pitches?Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing is becoming increasin...
tameraMar 22, 20084 minBook Review: Join the ConversationWhen publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using New Media to Prove ...
tameraMar 12, 20081 minEveryone has something to talk about…When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift perspectives it req...
tameraJan 29, 20084 minWOM vs Advertising, or, it’s always been about integrationAs was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousnes...
tameraJan 11, 20082 minChange of scenery? Change of community.Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after being away for over ...
tameraDec 13, 20074 minTwitter me this… is your signal getting lost in your noise?As the great Twitter debate continues to rage on (and on), I get the feeling we’re missing a key point of what true connections and conversations are: the me...
tameraNov 27, 20075 minThe great viral swindle?I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat tactics were being ut...
tameraNov 26, 20073 minJust because you can, doesn’t mean you should…The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused the beer company of...
