As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connec...

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing is becoming increasin...

I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note to MediaPost — links w...

In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this holiday season. The...

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits most of the right n...

Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t scary (or as revolut...