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(3i): innovate. integrate. ignite.
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Is the social web about merit or is it morphing into the same old?
As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...
tamera
Jul 7, 20092 min read
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
tamera
Aug 15, 20083 min read
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
tamera
Jan 4, 20072 min read
Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
tamera
Aug 22, 20062 min read
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
tamera
Aug 8, 20062 min read
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
tamera
May 15, 20061 min read
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