product launches

(3i): innovate. integrate. ignite.

tamera

Jul 7, 20092 min

Is the social web about merit or is it morphing into the same old?

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...

tamera

Aug 15, 20083 min

What’s so ’social’ about product pitches?

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...

tamera

Jan 4, 20072 min

Toyota’s Hybrid “community” needs a social media remedial

I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...

tamera

Aug 23, 20062 min

Xbox dives into UGC

In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...

tamera

Aug 9, 20062 min

Looking beyond the obvious

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...

tamera

May 16, 20061 min

mesh conference today & welcome!

Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...