product launches

(3i): innovate. integrate. ignite.

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Is the social web about merit or is it morphing into the same old?

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...

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What’s so ’social’ about product pitches?

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...

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Toyota’s Hybrid “community” needs a social media remedial

I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...

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Xbox dives into UGC

In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...

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Looking beyond the obvious

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...

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mesh conference today & welcome!

Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...