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tamera
Jul 7, 20092 min read
Is the social web about merit or is it morphing into the same old?
As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...
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tamera
Aug 15, 20083 min read
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
Jan 4, 20072 min read
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
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tamera
Aug 23, 20062 min read
Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
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tamera
Aug 9, 20062 min read
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
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tamera
May 16, 20061 min read
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
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