content

(3i): innovate. integrate. ignite.

Mar 22, 20082 min

Use social bookmarking to gain deeper customer insights

As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...

Mar 12, 20081 min

Everyone has something to talk about…

When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...

Dec 6, 20072 min

Traditional SEO and Meatball Sundae’s

Just back from a rewarding trip to SES Chicago – thanks to Kevin Ryan and crew for a fantastic conference once again – and although I had...

Nov 21, 20071 min

Google Maps as Wiki

Google Maps now allows users to edit and move the marker location of their home or business with a registered account. There are a few...

Dec 17, 20063 min

The ‘cult’ of The Hip: the music, the community, the integration

I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...

Oct 10, 20063 min

GooTube opens the door to deep content

A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...

Oct 4, 20062 min

The Bengals engage their fans

I’ve always been a Bengals fan. Well, perhaps more accurately, I was a Boomer Esiason fan (as well as a Joe Montana fan, which caused a...

Sep 22, 20061 min

Weird Al and AOL need a mash up

Poor Weird Al. His video “White & Nerdy” was leaked to YouTube before it had a chance to premiere on AOL, and now AOL has decided not to...

Aug 25, 20062 min

Colbert gets TV/ web integration

Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...

Aug 23, 20062 min

Xbox dives into UGC

In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...