tamera
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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(3i): innovate. integrate. ignite.
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tamera
Apr 15, 20212 min
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
Jan 31, 20122 min
Where are your customers?
There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
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tamera
Dec 1, 20102 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
Jul 21, 20103 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
Mar 22, 20084 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
Jan 29, 20084 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
Nov 26, 20073 min
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
Apr 16, 20072 min
Viral vs. Word of Mouth – what’s the difference?
I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...
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tamera
Jan 23, 20072 min
Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
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tamera
Dec 4, 20064 min
Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
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tamera
Dec 1, 20063 min
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
Oct 24, 20061 min
Details, details, details…
We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...
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tamera
Sep 19, 20062 min
Integration, Innovation, and the Big Idea
Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
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tamera
Aug 25, 20062 min
But if it isn’t a good movie…
The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
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tamera
Aug 9, 20062 min
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
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tamera
Jul 28, 20061 min
‘The Chain’ leads to powerful UGC
Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work...
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tamera
Jun 11, 20062 min
Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
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tamera
Jun 5, 20062 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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tamera
May 25, 20061 min
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
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