In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...

Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.

There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...

When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...

As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...

The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...

I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...

Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...

I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...

I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...

We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...

Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...

The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...

Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work...

I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...

I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...

Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....