Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
Professional Development: Pandemic Edition
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Where are your customers?
Working in the Cloud!
Setting the stage for Old Spice to own the Internet
Book Review: Join the Conversation
WOM vs Advertising, or, it’s always been about integration
Just because you can, doesn’t mean you should…
Viral vs. Word of Mouth – what’s the difference?
Telling the brand story: is it the one your customers care about?
Look honey, it’s Web 1.0!
And now for a little perspective…
Details, details, details…
Integration, Innovation, and the Big Idea
But if it isn’t a good movie…
Looking beyond the obvious
‘The Chain’ leads to powerful UGC
Now about integration…
The automakers and ’safe marketing’
Nike and Apple still ahead of the game