There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that do, really stick. Fa...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining Cloud AdAgents as Man...

As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousnes...

I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into action so to speak,...

Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the critically acclaimed V...

I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at the office at least tw...

I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that headspace it’s difficult t...

We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your customer, engaging in ...

Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the past few of days after...

The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no surprise to marketers be...

SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits most of the right n...

Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work in an integrated and ...

I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it happens, the thoughts cry...

I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re kinda hip as a comp...

Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod. Beautiful synergy here...

From Jaffe Juice via COTC, about the sliver audience, the evangelists, the influencers, the connectors, whatever you want to call them, that account for 98-9...