tameraMay 16, 20211 minProfessional Development: Pandemic EditionIn professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
tameraApr 15, 20212 minUnderstanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainerFulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
tameraJan 31, 20122 minWhere are your customers?There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
tameraDec 1, 20102 minWorking in the Cloud!I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
tameraMar 22, 20084 minBook Review: Join the ConversationWhen publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
tameraJan 29, 20084 minWOM vs Advertising, or, it’s always been about integrationAs was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
tameraNov 26, 20073 minJust because you can, doesn’t mean you should…The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
tameraApr 16, 20072 minViral vs. Word of Mouth – what’s the difference?I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...
tameraJan 23, 20072 minTelling the brand story: is it the one your customers care about?Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
tameraDec 4, 20064 minLook honey, it’s Web 1.0!I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
tameraDec 1, 20063 minAnd now for a little perspective…I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
tameraOct 24, 20061 minDetails, details, details…We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...
tameraSep 19, 20062 minIntegration, Innovation, and the Big IdeaCan you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
tameraAug 25, 20062 minBut if it isn’t a good movie…The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
tameraAug 9, 20062 minLooking beyond the obviousSC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
tameraJul 28, 20061 min‘The Chain’ leads to powerful UGCNike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work...
tameraJun 11, 20062 minNow about integration…I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
tameraJun 5, 20062 minThe automakers and ’safe marketing’I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
tameraMay 25, 20061 minNike and Apple still ahead of the gameBrand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....