tamera
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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(3i): innovate. integrate. ignite.
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tamera
- Apr 15, 2021
- 2 min
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
- Jan 31, 2012
- 2 min
Where are your customers?
There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
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tamera
- Dec 1, 2010
- 2 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
- Jul 21, 2010
- 3 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
- Jan 29, 2008
- 4 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
- Nov 26, 2007
- 3 min
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
- Apr 16, 2007
- 2 min
Viral vs. Word of Mouth – what’s the difference?
I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...
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tamera
- Jan 23, 2007
- 2 min
Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
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tamera
- Dec 4, 2006
- 4 min
Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
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tamera
- Dec 1, 2006
- 3 min
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
- Oct 24, 2006
- 1 min
Details, details, details…
We marketers/ ad people have been devoting an awful lot of space on our blogs talking about engaging the community, understanding your...
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tamera
- Sep 19, 2006
- 2 min
Integration, Innovation, and the Big Idea
Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
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tamera
- Aug 25, 2006
- 2 min
But if it isn’t a good movie…
The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
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tamera
- Aug 9, 2006
- 2 min
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
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tamera
- Jul 28, 2006
- 1 min
‘The Chain’ leads to powerful UGC
Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work...
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tamera
- Jun 11, 2006
- 2 min
Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
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tamera
- Jun 5, 2006
- 2 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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tamera
- May 25, 2006
- 1 min
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
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