public relations

(3i): innovate. integrate. ignite.

tamera

Jul 7, 20092 min read

Is the social web about merit or is it morphing into the same old?

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...

tamera

Aug 15, 20083 min read

What’s so ’social’ about product pitches?

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...

tamera

Apr 23, 20084 min read

SMPRs: Who’s paying attention? Who should be?

As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...

tamera

Nov 26, 20073 min read

Just because you can, doesn’t mean you should…

The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...

tamera

Feb 7, 20071 min read

Hot news on an icy day in T-dot

The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....

tamera

Jan 22, 20073 min read

I’m confused. Who are you targeting?

This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...

tamera

Dec 7, 20061 min read

What PR can learn from Interactive agencies

The last week has been all a buzz with the release of the first Social Media Press Release in Canada (according to Ed Lee) by Weblo &...

tamera

Aug 25, 20062 min read

But if it isn’t a good movie…

The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...