public relations

(3i): innovate. integrate. ignite.

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Is the social web about merit or is it morphing into the same old?

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...

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What’s so ’social’ about product pitches?

Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...

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SMPRs: Who’s paying attention? Who should be?

As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...

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Just because you can, doesn’t mean you should…

The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...

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Hot news on an icy day in T-dot

The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....

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I’m confused. Who are you targeting?

This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...

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What PR can learn from Interactive agencies

The last week has been all a buzz with the release of the first Social Media Press Release in Canada (according to Ed Lee) by Weblo &...

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But if it isn’t a good movie…

The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...