Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...

Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...

As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...

We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...