tameraJul 19, 20211 minDiscovering business insights with searchSearch is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
tameraMar 20, 20122 minThe 'Canadian Digital Living Room' researchDo you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...
tameraJun 8, 20102 minDeveloping Digital/ Social Personas to start your Social StrategyAs the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
tameraSep 22, 20093 minExperience Is Everything: Joining Teehan+Lax as Partner- Strategic ConsultingIt’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
tameraJul 22, 20092 minUnderstanding the true value of research and stats in social media(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
tameraFeb 18, 20092 minIntegrating social feedback long-term within the organization is a mustWith the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
tameraMar 22, 20082 minUse social bookmarking to gain deeper customer insightsAs part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
tameraSep 12, 20072 min10 steps to start the strategic marketing innovation processWe all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...
tameraFeb 6, 20072 minGiving the consumer a seat at the tableDuring brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...