tameraMar 20, 20122 minThe 'Canadian Digital Living Room' researchDo you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the majority of Canadian fami...
tameraJun 8, 20102 minDeveloping Digital/ Social Personas to start your Social StrategyAs the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing i...
tameraSep 22, 20093 minExperience Is Everything: Joining Teehan+Lax as Partner- Strategic ConsultingIt’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exc...
tameraJul 22, 20092 minUnderstanding the true value of research and stats in social media(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows who and how people are...
tameraFeb 18, 20092 minIntegrating social feedback long-term within the organization is a mustWith the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drownin...
tameraMar 22, 20082 minUse social bookmarking to gain deeper customer insightsAs part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s gain a deeper understa...
tameraSep 12, 20072 min10 steps to start the strategic marketing innovation processWe all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the path towards marketi...
tameraFeb 6, 20072 minGiving the consumer a seat at the tableDuring brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its weakness, opportunities, a...
