research

(3i): innovate. integrate. ignite.

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Discovering business insights with search

Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...

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The 'Canadian Digital Living Room' research

Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...

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Developing Digital/ Social Personas to start your Social Strategy

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...

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Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...

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Understanding the true value of research and stats in social media

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...

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Integrating social feedback long-term within the organization is a must

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...

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Use social bookmarking to gain deeper customer insights

As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...

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10 steps to start the strategic marketing innovation process

We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...

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Giving the consumer a seat at the table

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...