Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...

Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.

After turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...

Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...

This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...

As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...

We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...

As the year winds to a close amid a whirlwind of Web 2.0 and social media predicitions, reflections, and good vibes, I’ve gotten to...

Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...

One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...

I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...

Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....