tamera
Discovering business insights with search
Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
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(3i): innovate. integrate. ignite.
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tamera
Apr 15, 20212 min read
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
Sep 20, 20121 min read
Thoughts on the Twitter archive deal with Gnip
After turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...
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tamera
Aug 3, 20103 min read
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
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tamera
Jun 8, 20102 min read
Developing Digital/ Social Personas to start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
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tamera
Sep 22, 20093 min read
Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting
It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
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tamera
Sep 14, 20092 min read
Integration is more than a buzz-word
There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
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tamera
Aug 4, 20092 min read
Analytics, focus and your digital presence
Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...
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tamera
Jul 22, 20092 min read
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
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tamera
Oct 28, 20084 min read
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
May 15, 20082 min read
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
Jan 29, 20084 min read
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
Sep 12, 20072 min read
10 steps to start the strategic marketing innovation process
We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...
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tamera
Feb 6, 20072 min read
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
Dec 31, 20062 min read
How’s your health?
As the year winds to a close amid a whirlwind of Web 2.0 and social media predicitions, reflections, and good vibes, I’ve gotten to...
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tamera
Sep 19, 20062 min read
Integration, Innovation, and the Big Idea
Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
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tamera
Sep 6, 20062 min read
Are you your customer?
One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...
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tamera
Jun 11, 20062 min read
Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
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tamera
May 25, 20061 min read
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
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