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(3i): innovate. integrate. ignite.
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Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
tamera
Apr 14, 20212 min read
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First things first: define your brand ID in social channels
As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...
tamera
Oct 14, 20142 min read
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Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
tamera
Dec 1, 20102 min read
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Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
tamera
Jul 21, 20103 min read
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The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
tamera
Aug 26, 20092 min read
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Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
tamera
Mar 12, 20081 min read
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WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
tamera
Jan 29, 20084 min read
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Simple steps to optimize your corporate tagline online
Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...
tamera
Oct 1, 20072 min read
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Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
tamera
Feb 6, 20072 min read
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Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
tamera
Jan 23, 20072 min read
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Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
tamera
Dec 4, 20064 min read
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And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
tamera
Dec 1, 20063 min read
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3 Lessons for Starbucks
Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as...
tamera
Sep 6, 20062 min read
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Are you your customer?
One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...
tamera
Sep 6, 20062 min read
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Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
tamera
Aug 25, 20062 min read
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Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
tamera
Aug 22, 20062 min read
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Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
tamera
May 24, 20061 min read
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Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
tamera
May 21, 20062 min read
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Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
tamera
May 20, 20063 min read
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