Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
First things first: define your brand ID in social channels
Working in the Cloud!
Setting the stage for Old Spice to own the Internet
The masters of value-added content are CPG brands
Everyone has something to talk about…
WOM vs Advertising, or, it’s always been about integration
Simple steps to optimize your corporate tagline online
Giving the consumer a seat at the table
Telling the brand story: is it the one your customers care about?
Look honey, it’s Web 1.0!
And now for a little perspective…
3 Lessons for Starbucks
Are you your customer?
Colbert gets TV/ web integration
Xbox dives into UGC
Nike and Apple still ahead of the game
Adidas’ Adicolor campaign: targeting the influencers
Engaging your audience & building awareness