tamera
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
(3i): innovate. integrate. ignite.
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tamera
- Oct 15, 2014
- 2 min
First things first: define your brand ID in social channels
As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...
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tamera
- Dec 1, 2010
- 2 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
- Jul 21, 2010
- 3 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
- Aug 26, 2009
- 2 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
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tamera
- Mar 12, 2008
- 1 min
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
- Jan 29, 2008
- 4 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
- Oct 1, 2007
- 2 min
Simple steps to optimize your corporate tagline online
Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...
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tamera
- Feb 6, 2007
- 2 min
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
- Jan 23, 2007
- 2 min
Telling the brand story: is it the one your customers care about?
Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the...
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tamera
- Dec 4, 2006
- 4 min
Look honey, it’s Web 1.0!
I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...
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tamera
- Dec 1, 2006
- 3 min
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
- Sep 6, 2006
- 2 min
3 Lessons for Starbucks
Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as...
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tamera
- Sep 6, 2006
- 2 min
Are you your customer?
One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your...
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tamera
- Aug 25, 2006
- 2 min
Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
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tamera
- Aug 23, 2006
- 2 min
Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this...
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tamera
- May 25, 2006
- 1 min
Nike and Apple still ahead of the game
Brand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod....
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tamera
- May 22, 2006
- 2 min
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
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tamera
- May 21, 2006
- 3 min
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
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