tameraOct 15, 20142 minFirst things first: define your brand ID in social channelsAs social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on social channels. Especia...
tameraDec 1, 20102 minWorking in the Cloud!I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining Cloud AdAgents as Man...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, ...
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to ...
tameraMar 12, 20081 minEveryone has something to talk about…When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift perspectives it req...
tameraJan 29, 20084 minWOM vs Advertising, or, it’s always been about integrationAs was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousnes...
tameraOct 1, 20072 minSimple steps to optimize your corporate tagline onlineTaglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates with consumers. The ...
tameraFeb 6, 20072 minGiving the consumer a seat at the tableDuring brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its weakness, opportunities, a...
tameraJan 23, 20072 minTelling the brand story: is it the one your customers care about?Spike Jones at The Daily Fix has a good post up titled: Further Proof Traditional Advertising Is Losing It's Grip. Spike points to the critically acclaimed V...
tameraDec 4, 20064 minLook honey, it’s Web 1.0!I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at the office at least tw...
tameraDec 1, 20063 minAnd now for a little perspective…I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that headspace it’s difficult t...
tameraSep 6, 20062 min3 Lessons for StarbucksStarbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as it was redistributed...
tameraSep 6, 20062 minAre you your customer?One of the first rules of interacting and engaging with your customer is actually knowing who they are and what they think about your product. One of the way...
tameraAug 25, 20062 minColbert gets TV/ web integrationLeave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The Colbert Report are tak...
tameraAug 23, 20062 minXbox dives into UGCIn a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this holiday season. The...
tameraMay 25, 20061 minNike and Apple still ahead of the gameBrand pioneers Nike and Apple announced a new partnership which enables consumers to track their distance while running on their iPod. Beautiful synergy here...
tameraMay 22, 20062 minAdidas’ Adicolor campaign: targeting the influencersAdidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word spreads. It takes a chance...
tameraMay 21, 20063 minEngaging your audience & building awarenessSteve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to complement each oth...
