tamera
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
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(3i): innovate. integrate. ignite.
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tamera
Oct 27, 20091 min read
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
May 22, 20093 min read
Raising twins is like user experience design
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...
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tamera
Apr 28, 20093 min read
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
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tamera
Dec 6, 20083 min read
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
Nov 24, 20084 min read
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
Oct 28, 20084 min read
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
Oct 10, 20082 min read
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
Aug 28, 20082 min read
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
Jan 11, 20082 min read
Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
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tamera
Nov 27, 20071 min read
Beware what you share
I was having a little email chat with Colin McKay yesterday (about privacy online of course!) and realized I hadn’t blogged about the...
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tamera
Nov 26, 20073 min read
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
Nov 9, 20072 min read
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
Sep 16, 20072 min read
Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
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tamera
Jan 16, 20071 min read
The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
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tamera
Oct 9, 20061 min read
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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tamera
May 19, 20063 min read
“Can Web 2.0 Change the World?” – mesh panel day 1
As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...
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