tameraOct 16, 20122 minMOCC does indeed Rock – Farewell my friendHow to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
tameraMay 22, 20093 minRaising twins is like user experience designBlending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...
tameraApr 28, 20093 minCluetrainPlus10: Theses 23 “Positioning”It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
tameraDec 6, 20083 minManaging expectations: the passion of ideas vs. the passion for brands in social mediaSocial media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
tameraNov 24, 20084 minTwitter: insight, engagement, affinity and stepping outside the echo chamberI’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
tameraOct 28, 20084 minToronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
tameraOct 10, 20082 minSustainabilityCamp Toronto 2008 is here!I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
tameraAug 28, 20082 minShould internal brand advocates truly be themselves online?Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
tameraJan 11, 20082 minChange of scenery? Change of community.Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
tameraNov 27, 20071 minBeware what you shareI was having a little email chat with Colin McKay yesterday (about privacy online of course!) and realized I hadn’t blogged about the...
tameraNov 26, 20073 minJust because you can, doesn’t mean you should…The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
tameraNov 9, 20072 minWill there be a bubble for Web 2.0?Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
tameraSep 16, 20072 minWindsor could turn a negative into a positiveDriving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
tameraJan 16, 20071 minThe President of India has a questionI love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
tameraOct 9, 20061 minThe United Nations makes social media a priorityIn their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
tameraMay 19, 20063 min“Can Web 2.0 Change the World?” – mesh panel day 1As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...