tamera
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
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tamera
- Oct 27, 2009
- 1 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
- May 22, 2009
- 3 min
Raising twins is like user experience design
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...
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tamera
- Apr 28, 2009
- 3 min
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
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tamera
- Dec 6, 2008
- 3 min
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
- Nov 24, 2008
- 4 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
- Oct 28, 2008
- 4 min
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
- Oct 10, 2008
- 2 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
- Aug 28, 2008
- 2 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
- Jan 11, 2008
- 2 min
Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
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tamera
- Nov 27, 2007
- 1 min
Beware what you share
I was having a little email chat with Colin McKay yesterday (about privacy online of course!) and realized I hadn’t blogged about the...
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tamera
- Nov 26, 2007
- 3 min
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
- Nov 9, 2007
- 2 min
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
- Sep 16, 2007
- 2 min
Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
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tamera
- Jan 16, 2007
- 1 min
The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
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tamera
- Oct 9, 2006
- 1 min
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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tamera
- May 19, 2006
- 3 min
“Can Web 2.0 Change the World?” – mesh panel day 1
As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday. The...
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