As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to navigate both the c...

There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that do, really stick. Fa...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining Cloud AdAgents as Man...

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently ...

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing i...

My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media: transform your business

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exc...

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-wo...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to ...

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows who and how people are...

Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts ...

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drownin...

Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between SugarRae & SEOmom2 ab...

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through...

Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates with consumers. The ...