tamera
Is performance marketing right for me?
There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
(3i): innovate. integrate. ignite.
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tamera
- Jul 19, 2021
- 1 min
Discovering business insights with search
Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
5 views0 comments
tamera
- Apr 15, 2021
- 2 min
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
11 views0 comments
tamera
- Dec 27, 2020
- 4 min
WFH & Maintaining Balance: Part 5 – exploration, learning, education
This is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
13 views0 comments
tamera
- Dec 11, 2020
- 5 min
WFH & Maintaining Balance: Part 4 – arts, crafts, hobbies
This is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
12 views0 comments
tamera
- Nov 23, 2020
- 5 min
WFH & Maintaining Balance: Part 3 – movement, food, connection
This is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
7 views0 comments
tamera
- Nov 16, 2020
- 5 min
WFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditation
This is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
23 views0 comments
tamera
- Nov 10, 2020
- 4 min
WFH & Maintaining Balance: Part 1 - sights, sounds, scents
This is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
13 views0 comments
tamera
- Aug 28, 2014
- 1 min
The difference between forcing a community and finding a community
The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
6 views0 comments
tamera
- Mar 22, 2012
- 2 min
Are you prepared for stormy seas as well as calm ones?
As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...
4 views0 comments
tamera
- Jan 31, 2012
- 2 min
Where are your customers?
There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
1 view0 comments
tamera
- Dec 1, 2010
- 2 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
3 views0 comments
tamera
- Aug 3, 2010
- 3 min
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
1 view0 comments
tamera
- Jun 8, 2010
- 2 min
Developing Digital/ Social Personas to start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
2 views0 comments
tamera
- Oct 27, 2009
- 1 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
2 views0 comments
tamera
- Sep 22, 2009
- 3 min
Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting
It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
2 views0 comments
tamera
- Sep 14, 2009
- 2 min
Integration is more than a buzz-word
There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
1 view0 comments
tamera
- Aug 26, 2009
- 2 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
1 view0 comments
tamera
- Jul 22, 2009
- 2 min
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
1 view0 comments
tamera
- May 22, 2009
- 3 min
Raising twins is like user experience design
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...
3 views0 comments