tameraAug 3, 20212 minIs performance marketing right for me?There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
tameraJul 19, 20211 minDiscovering business insights with searchSearch is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
tameraApr 15, 20212 minUnderstanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainerFulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
tameraDec 27, 20204 minWFH & Maintaining Balance: Part 5 – exploration, learning, educationThis is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraDec 11, 20205 minWFH & Maintaining Balance: Part 4 – arts, crafts, hobbiesThis is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 23, 20205 minWFH & Maintaining Balance: Part 3 – movement, food, connectionThis is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 16, 20205 minWFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditationThis is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 10, 20204 minWFH & Maintaining Balance: Part 1 - sights, sounds, scentsThis is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraAug 28, 20141 minThe difference between forcing a community and finding a communityThe last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
tameraMar 22, 20122 minAre you prepared for stormy seas as well as calm ones?As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...
tameraJan 31, 20122 minWhere are your customers?There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
tameraDec 1, 20102 minWorking in the Cloud!I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
tameraAug 3, 20103 minShould you play it safe with location-based social networks?Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
tameraJun 8, 20102 minDeveloping Digital/ Social Personas to start your Social StrategyAs the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
tameraSep 22, 20093 minExperience Is Everything: Joining Teehan+Lax as Partner- Strategic ConsultingIt’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
tameraSep 14, 20092 minIntegration is more than a buzz-wordThere are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
tameraJul 22, 20092 minUnderstanding the true value of research and stats in social media(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
tameraMay 22, 20093 minRaising twins is like user experience designBlending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...