tamera
IR: Pandemic Reality – Self-doubt
This is the third in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
(3i): innovate. integrate. ignite.
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tamera
- Dec 11, 2020
- 5 min
WFH & Maintaining Balance: Part 4 – arts, crafts, hobbies
This is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
12 views0 comments
tamera
- Nov 23, 2020
- 5 min
WFH & Maintaining Balance: Part 3 – movement, food, connection
This is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
7 views0 comments
tamera
- Nov 16, 2020
- 5 min
WFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditation
This is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
23 views0 comments
tamera
- Nov 10, 2020
- 4 min
WFH & Maintaining Balance: Part 1 - sights, sounds, scents
This is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
13 views0 comments
tamera
- Aug 28, 2014
- 1 min
The difference between forcing a community and finding a community
The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
6 views0 comments
tamera
- Oct 16, 2012
- 2 min
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
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tamera
- Jul 21, 2010
- 3 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
- Oct 27, 2009
- 1 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
- Aug 26, 2009
- 2 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
1 view0 comments
tamera
- Aug 4, 2009
- 3 min
“What’s In It For Me?” is not the question in social media
In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...
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tamera
- Apr 28, 2009
- 3 min
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
3 views0 comments
tamera
- Mar 29, 2009
- 3 min
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
4 views1 comment
tamera
- Mar 24, 2009
- 1 min
Ada Lovelace Day – recognizing women in technology
March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
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tamera
- Dec 6, 2008
- 3 min
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
1 view0 comments
tamera
- Nov 24, 2008
- 4 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
2 views0 comments
tamera
- Oct 28, 2008
- 4 min
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
1 view0 comments
tamera
- Oct 10, 2008
- 2 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
1 view0 comments
tamera
- Aug 28, 2008
- 2 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
1 view0 comments
tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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