tameraAug 28, 20141 minThe difference between forcing a community and finding a communityThe last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks (Real-time marketing) whi...
tameraOct 16, 20122 minMOCC does indeed Rock – Farewell my friendHow to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an interview but it lasted for ...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, ...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media: transform your business
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to ...
tameraAug 4, 20093 min“What’s In It For Me?” is not the question in social mediaIn digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are dis...
tameraApr 28, 20093 minCluetrainPlus10: Theses 23 “Positioning”It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was...
tameraMar 29, 20093 minCan we stop being so defensive about the tools we use?This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday an article in the Glo...
tameraMar 24, 20091 minAda Lovelace Day – recognizing women in technologyMarch 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women in the tech field. ...
tameraDec 6, 20083 minManaging expectations: the passion of ideas vs. the passion for brands in social mediaSocial media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded people can get toget...
tameraNov 24, 20084 minTwitter: insight, engagement, affinity and stepping outside the echo chamberI’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as time has passed and m...
tameraOct 28, 20084 minToronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all communities, and improve Cit...
tameraOct 10, 20082 minSustainabilityCamp Toronto 2008 is here!I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in Toronto. Registration is...
tameraAug 28, 20082 minShould internal brand advocates truly be themselves online?Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and professional when represe...
tameraMar 22, 20084 minBook Review: Join the ConversationWhen publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using New Media to Prove ...
tameraMar 12, 20081 minEveryone has something to talk about…When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift perspectives it req...
tameraJan 29, 20084 minWOM vs Advertising, or, it’s always been about integrationAs was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousnes...
tameraJan 11, 20082 minChange of scenery? Change of community.Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after being away for over ...
tameraJan 8, 20082 minEight for ‘08As we head boldly into this brand new year of possibilities and opportunities for growth and learning, I have eight things that I’m planning on doing this ye...
tameraNov 27, 20075 minThe great viral swindle?I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat tactics were being ut...
