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tamera
Jun 9, 20212 min read
IR: Pandemic Reality – Self-doubt
This is the third in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
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tamera
Dec 11, 20205 min read
WFH & Maintaining Balance: Part 4 – arts, crafts, hobbies
This is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
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tamera
Nov 23, 20205 min read
WFH & Maintaining Balance: Part 3 – movement, food, connection
This is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
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tamera
Nov 16, 20205 min read
WFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditation
This is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
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tamera
Nov 10, 20204 min read
WFH & Maintaining Balance: Part 1 - sights, sounds, scents
This is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
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tamera
Aug 28, 20141 min read
The difference between forcing a community and finding a community
The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
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tamera
Oct 16, 20122 min read
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
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tamera
Jul 21, 20103 min read
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
Oct 27, 20091 min read
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
Aug 26, 20092 min read
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
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tamera
Aug 4, 20093 min read
“What’s In It For Me?” is not the question in social media
In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...
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tamera
Apr 28, 20093 min read
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
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tamera
Mar 29, 20093 min read
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
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tamera
Mar 24, 20091 min read
Ada Lovelace Day – recognizing women in technology
March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
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tamera
Dec 6, 20083 min read
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
Nov 24, 20084 min read
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
Oct 28, 20084 min read
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
Oct 10, 20082 min read
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
Aug 28, 20082 min read
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
Mar 22, 20084 min read
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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