tameraJun 9, 20212 minIR: Pandemic Reality – Self-doubt This is the third in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...
tameraDec 11, 20205 minWFH & Maintaining Balance: Part 4 – arts, crafts, hobbiesThis is the fourth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 23, 20205 minWFH & Maintaining Balance: Part 3 – movement, food, connectionThis is the third post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 16, 20205 minWFH & Maintaining Balance: Part 2 – mindfulness, relaxation, meditationThis is the second post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraNov 10, 20204 minWFH & Maintaining Balance: Part 1 - sights, sounds, scentsThis is the first post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraAug 28, 20141 minThe difference between forcing a community and finding a communityThe last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
tameraOct 16, 20122 minMOCC does indeed Rock – Farewell my friendHow to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
tameraAug 4, 20093 min“What’s In It For Me?” is not the question in social mediaIn digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...
tameraApr 28, 20093 minCluetrainPlus10: Theses 23 “Positioning”It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
tameraMar 29, 20093 minCan we stop being so defensive about the tools we use?This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
tameraMar 24, 20091 minAda Lovelace Day – recognizing women in technologyMarch 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
tameraDec 6, 20083 minManaging expectations: the passion of ideas vs. the passion for brands in social mediaSocial media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
tameraNov 24, 20084 minTwitter: insight, engagement, affinity and stepping outside the echo chamberI’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
tameraOct 28, 20084 minToronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
tameraOct 10, 20082 minSustainabilityCamp Toronto 2008 is here!I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
tameraAug 28, 20082 minShould internal brand advocates truly be themselves online?Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
tameraMar 22, 20084 minBook Review: Join the ConversationWhen publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...