As I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...

As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...

The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...

How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...

As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...

There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...

My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...

A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...

In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...

(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...

This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...

It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign – it’s usually quicker to...

Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...

I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...