tameraOct 15, 20142 minFirst things first: define your brand ID in social channelsAs social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on social channels. Especia...
tameraAug 28, 20141 minThe difference between forcing a community and finding a communityThe last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks (Real-time marketing) whi...
tameraOct 16, 20122 minMOCC does indeed Rock – Farewell my friendHow to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an interview but it lasted for ...
tameraMar 22, 20122 minAre you prepared for stormy seas as well as calm ones?As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to navigate both the c...
tameraJan 31, 20122 minWhere are your customers?There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that do, really stick. Fa...
tameraDec 1, 20102 minWorking in the Cloud!I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining Cloud AdAgents as Man...
tameraAug 3, 20103 minShould you play it safe with location-based social networks?Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently ...
tameraJul 21, 20103 minSetting the stage for Old Spice to own the InternetA lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, ...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media: transform your business
tameraSep 2, 20091 minSocial Communications is NOT Digital ExpertiseA lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really mean is social commun...
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to ...
tameraAug 4, 20093 min“What’s In It For Me?” is not the question in social mediaIn digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are dis...
tameraJul 22, 20092 minUnderstanding the true value of research and stats in social media(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows who and how people are...
tameraApr 11, 20092 minSocial media is one piece of your marketing pieSocial media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out ...
tameraMar 29, 20093 minCan we stop being so defensive about the tools we use?This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday an article in the Glo...
tameraFeb 18, 20092 minIntegrating social feedback long-term within the organization is a mustWith the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drownin...
tameraJan 19, 20092 minThink value, not viralIt’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign – it’s usually quicker to get to market since it...
tameraDec 6, 20083 minManaging expectations: the passion of ideas vs. the passion for brands in social mediaSocial media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded people can get toget...
tameraNov 24, 20084 minTwitter: insight, engagement, affinity and stepping outside the echo chamberI’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as time has passed and m...
tameraNov 24, 20082 minSEO is not about the engines, it’s about the people using the enginesTonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between SugarRae & SEOmom2 ab...
