tamera
Social Media Privacy Check-Up: 11 years later
As I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...
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(3i): innovate. integrate. ignite.
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tamera
- Oct 15, 2014
- 2 min
First things first: define your brand ID in social channels
As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on...
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tamera
- Aug 28, 2014
- 1 min
The difference between forcing a community and finding a community
The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks...
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tamera
- Oct 16, 2012
- 2 min
MOCC does indeed Rock – Farewell my friend
How to start? I met Michael for the first time over lunch at The Monk’s Table (it wasn’t called that then). It was ostensibly an...
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tamera
- Mar 22, 2012
- 2 min
Are you prepared for stormy seas as well as calm ones?
As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...
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tamera
- Jan 31, 2012
- 2 min
Where are your customers?
There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
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tamera
- Dec 1, 2010
- 2 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
- Aug 3, 2010
- 3 min
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
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tamera
- Jul 21, 2010
- 3 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
- Oct 27, 2009
- 1 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
- Sep 2, 2009
- 1 min
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
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tamera
- Aug 26, 2009
- 2 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
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tamera
- Aug 4, 2009
- 3 min
“What’s In It For Me?” is not the question in social media
In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...
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tamera
- Jul 22, 2009
- 2 min
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
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tamera
- Apr 11, 2009
- 2 min
Social media is one piece of your marketing pie
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...
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tamera
- Mar 29, 2009
- 3 min
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
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tamera
- Feb 18, 2009
- 2 min
Integrating social feedback long-term within the organization is a must
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
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tamera
- Jan 19, 2009
- 2 min
Think value, not viral
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign – it’s usually quicker to...
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tamera
- Dec 6, 2008
- 3 min
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
- Nov 24, 2008
- 4 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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