I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining Cloud AdAgents as Man...

Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a perfectionist, let me tell you....

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing i...

My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media: transform your business

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-wo...

A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really mean is social commun...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to ...

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out ...

The 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My fellow panelists in...

Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates with consumers. The ...

Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It wasn’t without a few ...

I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that headspace it’s difficult t...

In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach as broad an audienc...

Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the past few of days after...

Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as it was redistributed...

A recent new start-up in the social networking space is Toronto-based Sneakerplay who are in invite only beta. The site aims to be a networking hub for the s...

Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want to listen to? And b...

It seems as if everywhere you turn these days social networking, UGC, and viral marketing are the hot topics – and for a good reason. Tapping into word of mo...