tameraAug 3, 20212 minIs performance marketing right for me?There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
tameraMay 16, 20211 minProfessional Development: Pandemic EditionIn professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
tameraApr 15, 20212 minUnderstanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainerFulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
tameraDec 27, 20204 minWFH & Maintaining Balance: Part 5 – exploration, learning, educationThis is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
tameraDec 1, 20102 minWorking in the Cloud!I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
tameraJul 19, 20102 minAccepting what you don’t knowPart of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a...
tameraJun 8, 20102 minDeveloping Digital/ Social Personas to start your Social StrategyAs the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
tameraOct 27, 20091 minAccelerating your corporate reputation with social media: transformMy presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
tameraSep 14, 20092 minIntegration is more than a buzz-wordThere are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
tameraSep 2, 20091 minSocial Communications is NOT Digital ExpertiseA lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
tameraAug 26, 20092 minThe masters of value-added content are CPG brandsWe’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
tameraApr 11, 20092 minSocial media is one piece of your marketing pieSocial media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...
tameraOct 28, 20081 minUpcoming speaking engagement – Digital Marketing Conference in TorontoThe 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My...
tameraOct 1, 20072 minSimple steps to optimize your corporate tagline onlineTaglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...
tameraSep 12, 20072 min10 steps to start the strategic marketing innovation processWe all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...
tameraFeb 6, 20072 minGiving the consumer a seat at the tableDuring brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
tameraDec 15, 20061 minFlying zebras and marketing theoriesLast night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...
tameraDec 1, 20063 minAnd now for a little perspective…I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
tameraOct 9, 20061 minThe United Nations makes social media a priorityIn their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
tameraSep 19, 20062 minIntegration, Innovation, and the Big IdeaCan you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...