tamera
Is performance marketing right for me?
There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
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(3i): innovate. integrate. ignite.
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tamera
- May 16, 2021
- 1 min
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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tamera
- Apr 15, 2021
- 2 min
Understanding FBA (Fulfilled by Amazon) vs. Prime: A brief explainer
Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.
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tamera
- Dec 27, 2020
- 4 min
WFH & Maintaining Balance: Part 5 – exploration, learning, education
This is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...
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tamera
- Dec 1, 2010
- 2 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
- Jul 19, 2010
- 2 min
Accepting what you don’t know
Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a...
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tamera
- Jun 8, 2010
- 2 min
Developing Digital/ Social Personas to start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
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tamera
- Oct 27, 2009
- 1 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
- Sep 14, 2009
- 2 min
Integration is more than a buzz-word
There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
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tamera
- Sep 2, 2009
- 1 min
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
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tamera
- Aug 26, 2009
- 2 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
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tamera
- Apr 11, 2009
- 2 min
Social media is one piece of your marketing pie
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...
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tamera
- Oct 28, 2008
- 1 min
Upcoming speaking engagement – Digital Marketing Conference in Toronto
The 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My...
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tamera
- Oct 1, 2007
- 2 min
Simple steps to optimize your corporate tagline online
Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...
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tamera
- Sep 12, 2007
- 2 min
10 steps to start the strategic marketing innovation process
We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...
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tamera
- Feb 6, 2007
- 2 min
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
- Dec 15, 2006
- 1 min
Flying zebras and marketing theories
Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...
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tamera
- Dec 1, 2006
- 3 min
And now for a little perspective…
I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...
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tamera
- Oct 9, 2006
- 1 min
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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tamera
- Sep 19, 2006
- 2 min
Integration, Innovation, and the Big Idea
Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...
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