There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...

In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...

Fulfilled by Amazon vs. Amazon Marketplace and shipped via Prime Shipping.

This is the fifth post in a five-part series providing tips and recommendations to adjust to our ‘new normal’ of embracing the home...

I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...

Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a...

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...

My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...

A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...

The 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My...

Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...

We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...

During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...

Last night I was sitting at my kitchen table with a glass of wine having a blast interacting with fellow CaseCampers in Second Life. It...

I have a big problem with sloppy generalizations. Each time I come across one I get ticked off. Unfortunately once I get into that...

In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...

Can you develop a “big idea” in this day and age and then decide how to disseminate it? It’s a question that’s been on my mind for the...