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Discovering business insights with search
Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
tamera
Jul 19, 20211 min read
Thoughts on the Twitter archive deal with Gnip
After turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...
tamera
Sep 19, 20121 min read
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
tamera
Aug 3, 20103 min read
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
tamera
Sep 2, 20091 min read
Analytics, focus and your digital presence
Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...
tamera
Aug 4, 20092 min read
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
tamera
Jul 22, 20092 min read
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
tamera
May 11, 20091 min read
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
tamera
Nov 24, 20082 min read
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
tamera
May 15, 20082 min read


Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
tamera
Mar 22, 20082 min read
Scraping around YouTube
The Wall Street Journal’s Lee Gomes has been scraping around YouTube and comes up with some fascinating numbers: In one month the number...
tamera
Aug 31, 20062 min read
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