tamera
Discovering business insights with search
Search is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
(3i): innovate. integrate. ignite.
Search
tamera
- Sep 20, 2012
- 1 min
Thoughts on the Twitter archive deal with Gnip
After turning off the firehose to Google last year I’d been wondering what they would do with their huge database of users tweets as the...
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tamera
- Aug 3, 2010
- 3 min
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
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tamera
- Sep 2, 2009
- 1 min
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
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tamera
- Aug 4, 2009
- 2 min
Analytics, focus and your digital presence
Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...
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tamera
- Jul 22, 2009
- 2 min
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
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tamera
- May 11, 2009
- 1 min
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
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tamera
- Nov 24, 2008
- 2 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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tamera
- May 15, 2008
- 2 min
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
- Mar 22, 2008
- 2 min
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
- Aug 31, 2006
- 2 min
Scraping around YouTube
The Wall Street Journal’s Lee Gomes has been scraping around YouTube and comes up with some fascinating numbers: In one month the number...
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