tameraMar 20, 20122 minThe 'Canadian Digital Living Room' researchDo you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the majority of Canadian fami...
tameraMay 11, 20091 minUpcoming event: Search Engine Strategies TorontoThis June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and as the landscape co...
tameraAug 28, 20082 minShould internal brand advocates truly be themselves online?Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and professional when represe...
tameraAug 15, 20083 minWhat’s so ’social’ about product pitches?Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing is becoming increasin...
tameraApr 23, 20084 minSMPRs: Who’s paying attention? Who should be?As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where, and how, bloggers a...
tameraMar 22, 20084 minBook Review: Join the ConversationWhen publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using New Media to Prove ...
tameraNov 20, 20072 minI’ve just about had it with iTunesYes, I am speaking "blasphemy". I am sick of iTunes and am seriously considering going back to using Windows Media Player as my default player, regardless th...
tameraNov 20, 20062 minThe changing anatomy of my online behaviourOver the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal silos. This was a signi...
tameraOct 9, 20061 minThe United Nations makes social media a priorityIn their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach as broad an audienc...
tameraAug 25, 20062 minBut if it isn’t a good movie…The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no surprise to marketers be...
tameraAug 25, 20062 minColbert gets TV/ web integrationLeave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The Colbert Report are tak...
tameraJun 5, 20062 minThe automakers and ’safe marketing’I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re kinda hip as a comp...
tameraJun 5, 20062 minBlogging cornerstonesThere are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own ways talk about what I ...
tameraMay 31, 20061 minWikimapia: another step forwardCheck out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together… Wikimapia. The app allows yo...
tameraMay 22, 20062 minAdidas’ Adicolor campaign: targeting the influencersAdidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word spreads. It takes a chance...
tameraMay 21, 20063 minEngaging your audience & building awarenessSteve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to complement each oth...
tameraMay 16, 20061 minmesh conference today & welcome!Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t scary (or as revolut...
