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Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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(3i): innovate. integrate. ignite.
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Mar 20, 20122 min read
The 'Canadian Digital Living Room' research
Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...
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tamera
May 11, 20091 min read
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
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Aug 28, 20082 min read
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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Aug 15, 20083 min read
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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Apr 23, 20084 min read
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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Mar 22, 20084 min read
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
Nov 20, 20072 min read
I’ve just about had it with iTunes
Yes, I am speaking "blasphemy". I am sick of iTunes and am seriously considering going back to using Windows Media Player as my default...
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tamera
Nov 20, 20062 min read
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
Oct 9, 20061 min read
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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Aug 25, 20062 min read
But if it isn’t a good movie…
The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
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tamera
Aug 25, 20062 min read
Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
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Jun 5, 20062 min read
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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Jun 5, 20062 min read
Blogging cornerstones
There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...
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tamera
May 31, 20061 min read
Wikimapia: another step forward
Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...
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tamera
May 22, 20062 min read
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
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tamera
May 21, 20063 min read
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
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tamera
May 16, 20061 min read
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
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