tamera
Professional Development: Pandemic Edition
In professional news, or, how I spent my lockdown’s, I’ve been on a certification journey in three separate fields – psychology, digital...
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(3i): innovate. integrate. ignite.
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tamera
- Mar 20, 2012
- 2 min
The 'Canadian Digital Living Room' research
Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...
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tamera
- May 11, 2009
- 1 min
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
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tamera
- Aug 28, 2008
- 2 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
- Aug 15, 2008
- 3 min
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
- Apr 23, 2008
- 4 min
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
- Nov 20, 2007
- 2 min
I’ve just about had it with iTunes
Yes, I am speaking "blasphemy". I am sick of iTunes and am seriously considering going back to using Windows Media Player as my default...
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tamera
- Nov 20, 2006
- 2 min
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
- Oct 9, 2006
- 1 min
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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tamera
- Aug 25, 2006
- 2 min
But if it isn’t a good movie…
The box office disappointment, and subsequent rear view mirror gazing, of Snakes on a Plane opening weekend should really come as no...
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tamera
- Aug 25, 2006
- 2 min
Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The...
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tamera
- Jun 5, 2006
- 2 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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tamera
- Jun 5, 2006
- 2 min
Blogging cornerstones
There are a couple of complimentary pieces up by two Canadian blogging journalists, Mark Evans and Mathew Ingram, which, in their own...
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tamera
- May 31, 2006
- 1 min
Wikimapia: another step forward
Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...
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tamera
- May 22, 2006
- 2 min
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
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tamera
- May 21, 2006
- 3 min
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
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tamera
- May 16, 2006
- 1 min
mesh conference today & welcome!
Ahh, the joy of a first post! Welcome to my new interactive and integrated marketing blog where change is a good thing and Web 2.0 isn’t...
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