Nike and Apple still ahead of the game
Beautiful synergy here. This is focused on the consumer and gets how they can use each product in a complimentary way… it’s simple, it’s easy and it’s cool. And, for an added bit of value, they’re including a Nike Sport Music section on the iTunes store.
So… Listen to Nike recommended ’sport’ tunes on your iPod, which you downloaded at the iTunes store, while running in your Nike shoes, and tracking your distance at the same time. Dare I say it again… synergy.