tamera
3 Lessons for Starbucks
Starbucks Coffee recently found themselves in the position of revoking a coupon they distributed to employees in the Southeastern US, as...
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(3i): innovate. integrate. ignite.
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tamera
- Aug 6, 2006
- 2 min
More NSN (niche social networking)
A recent new start-up in the social networking space is Toronto-based Sneakerplay who are in invite only beta. The site aims to be a...
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tamera
- Aug 1, 2006
- 3 min
The Wiki-ing of Culture?
Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want...
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tamera
- Jul 26, 2006
- 4 min
Viral marketing goes mainstream
It seems as if everywhere you turn these days social networking, UGC, and viral marketing are the hot topics – and for a good reason....
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tamera
- Jun 28, 2006
- 2 min
Brewblog serving up engagement
In a welcome and obviously well strategized move, Miller Brewing Company has stepped full force into the blogging world with their new...
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tamera
- Jun 27, 2006
- 2 min
Interruption vs collaboration and community building
Quite a few different posts recently have brought up the subject of collaboration online, time management or interruption, and community...
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tamera
- Jun 24, 2006
- 2 min
Blogging cornerstones revisited
In my last post about what I consider to be cornerstones of blogging, I mentioned interacting with the community and soliciting direct...
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tamera
- Jun 5, 2006
- 2 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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tamera
- May 22, 2006
- 2 min
Adidas’ Adicolor campaign: targeting the influencers
Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...
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tamera
- May 21, 2006
- 3 min
Engaging your audience & building awareness
Steve Rubel has a piece up that illustrates the basic principles I’ve been evangelising about for some time now: Using media & mediums to...
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tamera
- May 18, 2006
- 3 min
mesh day 2 wrap up
mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...
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