technology 2/2

(3i): innovate. integrate. ignite.

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What PR can learn from Interactive agencies

The last week has been all a buzz with the release of the first Social Media Press Release in Canada (according to Ed Lee) by Weblo &...

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Look honey, it’s Web 1.0!

I used to be a prolific online shopper when I lived in the States. I was one of bluefly’s first customers and used to get a big box at...

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The changing anatomy of my online behaviour

Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...

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GooTube opens the door to deep content

A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...

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Wikimapia: another step forward

Check out this cool new Wiki that brings Google Earth, consumer generated content, reference sources and collaboration together…...

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Adidas’ Adicolor campaign: targeting the influencers

Adidas wrapped up a viral, podcasting campaign that is an interesting expression of targeting a niche audience and hoping the word...

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mesh day 2 wrap up

mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...

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mesh day 1: thoughts, impressions, and media

It was an interesting afternoon at the mesh conference. I regret I missed the opening two keynotes, as the focus on media (new vs....