Why does Google get social content but not social networks?
It’s a running joke in the digital media space that Google+ is a ghost town. Not entirely accurate as companies such as Ford believe in the space and prominent bloggers still actively participate there, but it certainly didn’t meet the promise that many hoped for – to finally bring a direct competitor (with deep pockets) to Facebook. 50m active users and 90mm registered users is nothing to sneeze at, but it’s certainly not where the Internet giant was hoping to be. This isn’t