As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on social channels. Especially when you have more than one individual manning your account, or teams of copywriters trying to translate traditional copy to social snippets. How do you define your brand and ensure that anyone from customer service to front line community managers are literally speaking the same language? How do you ensure that when

The last couple of years have brought a shift in social “media” as ad agencies have tried to disrupt the space with clever gimmicks (Real-time marketing) which is what they’ve always done best. Disrupt conversations and grab attention. It’s a perilous game: one misstep and you’ve got an angry mob on your hands. And it doesn’t work to drive much of anything except a couple of articles and some goodwill. Until the next brand trumps it and you’re forgotten. It’s a zero sum game

It’s a running joke in the digital media space that Google+ is a ghost town. Not entirely accurate as companies such as Ford believe in the space and prominent bloggers still actively participate there, but it certainly didn’t meet the promise that many hoped for – to finally bring a direct competitor (with deep pockets) to Facebook. 50m active users and 90mm registered users is nothing to sneeze at, but it’s certainly not where the Internet giant was hoping to be. This isn’t