tamera
Are you prepared for stormy seas as well as calm ones?
As social media platforms and participation become ubiquitous amongst all demographics it’s more important than ever to understand how to...
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(3i): innovate. integrate. ignite.
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tamera
Mar 20, 20122 min
The 'Canadian Digital Living Room' research
Do you have kids? Are you a 5-screen household? If so, you aren’t alone. That’s the number of screens (TV, mobile, tablet) that the...
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tamera
Jan 31, 20122 min
Where are your customers?
There are an abundance of social networks vying for your attention as the social web matures. Not all of them “stick”, but the ones that...
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tamera
Dec 1, 20102 min
Working in the Cloud!
I know I’ve been a bit cagey about what I’ve been up to the last two months, but the time has come to share the great news! I’m joining...
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tamera
Aug 3, 20103 min
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US...
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tamera
Jul 21, 20103 min
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects...
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tamera
Jul 19, 20102 min
Accepting what you don’t know
Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a...
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tamera
Jun 8, 20102 min
Developing Digital/ Social Personas to start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common...
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tamera
Oct 27, 20091 min
Accelerating your corporate reputation with social media: transform
My presentation from the Executing Social Media Conference in Toronto today - Accelerating your corporate reputation with social media:...
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tamera
Sep 22, 20093 min
Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting
It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s...
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tamera
Sep 14, 20092 min
Integration is more than a buzz-word
There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes...
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tamera
Sep 2, 20091 min
Social Communications is NOT Digital Expertise
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really...
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tamera
Aug 26, 20092 min
The masters of value-added content are CPG brands
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage...
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tamera
Aug 4, 20092 min
Analytics, focus and your digital presence
Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking...
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tamera
Aug 4, 20093 min
“What’s In It For Me?” is not the question in social media
In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the...
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tamera
Jul 22, 20092 min
Understanding the true value of research and stats in social media
(hint, it’s not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows...
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tamera
Jul 7, 20092 min
Is the social web about merit or is it morphing into the same old?
As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the...
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tamera
May 22, 20093 min
Raising twins is like user experience design
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at...
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tamera
May 11, 20091 min
Upcoming event: Search Engine Strategies Toronto
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and...
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tamera
Apr 28, 20093 min
CluetrainPlus10: Theses 23 “Positioning”
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and...
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