tamera
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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(3i): innovate. integrate. ignite.
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tamera
Jan 29, 20084 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
Jan 11, 20082 min
Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
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tamera
Jan 8, 20082 min
Eight for ‘08
As we head boldly into this brand new year of possibilities and opportunities for growth and learning, I have eight things that I’m...
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tamera
Nov 27, 20075 min
The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
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tamera
Nov 9, 20072 min
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
Jan 10, 20072 min
5 things you didn’t know about my dog
As the meme keeps spreading around the internet I find myself tagged again by my friend Andrew over at Traffick, who has really done the...
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tamera
Jan 4, 20072 min
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
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tamera
Dec 17, 20063 min
The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
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tamera
Dec 9, 20061 min
5 things meme
I’ve been tagged by Eden (who has a most excellent shopping blog) with the “5 things you didn’t know about me” meme… So here goes: I hate...
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tamera
Nov 20, 20062 min
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
Nov 10, 20061 min
What is a conversation?
Can you define a “conversation”? And if you can, who decides which is the “right” definition? Can you have a conversation without being...
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tamera
Oct 4, 20062 min
The Bengals engage their fans
I’ve always been a Bengals fan. Well, perhaps more accurately, I was a Boomer Esiason fan (as well as a Joe Montana fan, which caused a...
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tamera
Aug 26, 20061 min
The 22 Immutable Laws of Customer Engagement
Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the...
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tamera
Jun 27, 20062 min
Interruption vs collaboration and community building
Quite a few different posts recently have brought up the subject of collaboration online, time management or interruption, and community...
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tamera
May 24, 20062 min
Are 1 million people still an exclusive community?
So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...
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tamera
May 18, 20063 min
mesh day 2 wrap up
mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...
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