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(3i): innovate. integrate. ignite.
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Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
tamera
Mar 12, 20081 min read
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
tamera
Jan 29, 20084 min read
Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
tamera
Jan 11, 20082 min read


Eight for ‘08
As we head boldly into this brand new year of possibilities and opportunities for growth and learning, I have eight things that I’m...
tamera
Jan 8, 20082 min read


The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
tamera
Nov 27, 20075 min read


Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
tamera
Nov 9, 20072 min read
5 things you didn’t know about my dog
As the meme keeps spreading around the internet I find myself tagged again by my friend Andrew over at Traffick, who has really done the...
tamera
Jan 10, 20072 min read
Toyota’s Hybrid “community” needs a social media remedial
I came across an announcement on MediaPost about the re-launch of the Toyota Hybrid community website and decided to check it out (note...
tamera
Jan 4, 20072 min read
The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
tamera
Dec 17, 20063 min read
5 things meme
I’ve been tagged by Eden (who has a most excellent shopping blog) with the “5 things you didn’t know about me” meme… So here goes: I hate...
tamera
Dec 9, 20061 min read
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
tamera
Nov 20, 20062 min read
What is a conversation?
Can you define a “conversation”? And if you can, who decides which is the “right” definition? Can you have a conversation without being...
tamera
Nov 10, 20061 min read
The Bengals engage their fans
I’ve always been a Bengals fan. Well, perhaps more accurately, I was a Boomer Esiason fan (as well as a Joe Montana fan, which caused a...
tamera
Oct 4, 20062 min read
The 22 Immutable Laws of Customer Engagement
Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the...
tamera
Aug 26, 20061 min read
Interruption vs collaboration and community building
Quite a few different posts recently have brought up the subject of collaboration online, time management or interruption, and community...
tamera
Jun 26, 20062 min read
Are 1 million people still an exclusive community?
So Harvey and Bob Weinstein have just made a significant investment in aSmallWorld.net, an exclusive, invitation-only, social network...
tamera
May 23, 20062 min read
mesh day 2 wrap up
mesh ‘06 is officially over and what a great time it was. The conference had it’s ups and downs, but it was by far the best I’ve been to...
tamera
May 17, 20063 min read
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