tameraMar 12, 20081 minEveryone has something to talk about…When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
tameraJan 29, 20084 minWOM vs Advertising, or, it’s always been about integrationAs was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
tameraJan 11, 20082 minChange of scenery? Change of community.Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
tameraJan 8, 20082 minEight for ‘08As we head boldly into this brand new year of possibilities and opportunities for growth and learning, I have eight things that I’m...