Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the original by Ries & Trout, I went a bit off the beaten path from Sean’s list and put together 22 laws for something that is at the core of social media interactions and marketing – engagement.
Without further ado:
Tell me up front what you want from me
Give me a reason to listen to you
Give me a reason to continue listening to you
Be transparent
Be authentic
Don't waste my time with fluff
No need to be so pushy
This is a courtship, not a wedding
Tell me again why I should care
Solve a problem for me, or at the least entertain me
Keep it simple and intuitive
Don't bore me
Make it easy for me to interact with you
Respond when I send a note
Don't ask for more info than you should need
Don't make me work to get to know you
The product better live up to the hype
Get to know me a little
Speak to me personally
Don't abuse my trust
Speak to me in my language, not yours
I'm not stupid, I'm your mother
I may take a crack at another one this weekend, but I really should be packing…
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