tamera
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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(3i): innovate. integrate. ignite.
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tamera
- Nov 24, 2008
- 4 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
- Oct 10, 2008
- 2 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
- Aug 15, 2008
- 3 min
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
- Mar 12, 2008
- 1 min
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
- Jan 29, 2008
- 4 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
- Jan 11, 2008
- 2 min
Change of scenery? Change of community.
Since moving back to Toronto in late 2001 I’ve moved around quite a bit. Part of it was born of a desire to rediscover my hometown after...
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tamera
- Dec 13, 2007
- 4 min
Twitter me this… is your signal getting lost in your noise?
As the great Twitter debate continues to rage on (and on), I get the feeling we’re missing a key point of what true connections and...
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tamera
- Nov 27, 2007
- 5 min
The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
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tamera
- Nov 26, 2007
- 3 min
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
- Nov 9, 2007
- 2 min
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
- Sep 16, 2007
- 2 min
Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
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tamera
- Mar 13, 2007
- 1 min
The smiley turns 25 this year :)
The venerable mainstay of IM conversations and emails will celebrate its 25th birthday in September. I have a love/ hate relationship...
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tamera
- Feb 20, 2007
- 2 min
Who do you “trust”?
Collin at RadicalTrust.ca has a good post up about, well, radically trusting your customers. I have another post noodling around in my...
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tamera
- Feb 6, 2007
- 2 min
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
- Jan 16, 2007
- 1 min
The President of India has a question
I love this. It really speaks to the ability of the internet to create a global community; building on each others thoughts, experiences...
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tamera
- Dec 17, 2006
- 3 min
The ‘cult’ of The Hip: the music, the community, the integration
I’ve been meaning to write about this community engagement success story for a while now, but haven’t gotten around to it yet. It’s one...
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tamera
- Nov 20, 2006
- 2 min
The changing anatomy of my online behaviour
Over the last 2 weeks I’ve noticed something about my online habits – they were being driven by primarily offline stimuli or personal...
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tamera
- Oct 9, 2006
- 1 min
The United Nations makes social media a priority
In their Millenium Campaign to eradicate poverty, the UN is actively & innovatively engaging in the social media space. In order to reach...
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