tamera
Integrating social feedback long-term within the organization is a must
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
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(3i): innovate. integrate. ignite.
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tamera
- Nov 24, 2008
- 2 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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tamera
- May 15, 2008
- 2 min
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
- Mar 22, 2008
- 2 min
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
- Dec 6, 2007
- 2 min
Traditional SEO and Meatball Sundae’s
Just back from a rewarding trip to SES Chicago – thanks to Kevin Ryan and crew for a fantastic conference once again – and although I had...
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tamera
- Nov 9, 2007
- 2 min
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
- Oct 1, 2007
- 2 min
Simple steps to optimize your corporate tagline online
Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates...
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tamera
- Sep 16, 2007
- 2 min
Windsor could turn a negative into a positive
Driving around Windsor last weekend was pretty depressing. Empty new car plants; too many fast food and big box shops to fill in the...
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tamera
- Sep 12, 2007
- 2 min
10 steps to start the strategic marketing innovation process
We all know the feeling – a new product or service, an exciting pitch, the need to breathe new life into an existing product, etc. – the...
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tamera
- Feb 7, 2007
- 1 min
Hot news on an icy day in T-dot
The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....
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tamera
- Feb 6, 2007
- 2 min
Giving the consumer a seat at the table
During brand planning one of the first things you do is develop, and/or analyze the SWOT. You look at the company's strengths, its...
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tamera
- Jan 22, 2007
- 3 min
I’m confused. Who are you targeting?
This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...
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tamera
- Oct 10, 2006
- 3 min
GooTube opens the door to deep content
A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t...
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tamera
- Aug 26, 2006
- 1 min
The 22 Immutable Laws of Customer Engagement
Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the...
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tamera
- Aug 9, 2006
- 2 min
Looking beyond the obvious
SC Johnson recently launched an integrated campaign for their new product – Scrubbing Bubbles Automatic Shower Cleaner. The campaign hits...
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tamera
- Aug 1, 2006
- 3 min
The Wiki-ing of Culture?
Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want...
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tamera
- Jul 26, 2006
- 4 min
Viral marketing goes mainstream
It seems as if everywhere you turn these days social networking, UGC, and viral marketing are the hot topics – and for a good reason....
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tamera
- Jun 28, 2006
- 2 min
Brewblog serving up engagement
In a welcome and obviously well strategized move, Miller Brewing Company has stepped full force into the blogging world with their new...
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tamera
- Jun 11, 2006
- 2 min
Now about integration…
I’ve been thinking a lot about integration recently. What it means, how to achieve it, is it really possible, the gamut. Well as it...
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tamera
- Jun 5, 2006
- 2 min
The automakers and ’safe marketing’
I’m not surprised Nissan would come out in favour of increased spend online and in alternative mediums vs. traditional broadcast. They’re...
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