tamera
Social media is one piece of your marketing pie
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...
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(3i): innovate. integrate. ignite.
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tamera
- Mar 29, 2009
- 3 min
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
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tamera
- Mar 24, 2009
- 1 min
Ada Lovelace Day – recognizing women in technology
March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
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tamera
- Feb 18, 2009
- 2 min
Integrating social feedback long-term within the organization is a must
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
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tamera
- Jan 19, 2009
- 2 min
Think value, not viral
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign – it’s usually quicker to...
2 views0 comments
tamera
- Dec 6, 2008
- 3 min
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
- Nov 24, 2008
- 4 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
- Nov 24, 2008
- 2 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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tamera
- Nov 24, 2008
- 2 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
1 view0 comments
tamera
- Oct 28, 2008
- 1 min
Upcoming speaking engagement – Digital Marketing Conference in Toronto
The 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My...
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tamera
- Oct 28, 2008
- 4 min
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
- Oct 10, 2008
- 2 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
- Aug 28, 2008
- 2 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
- Aug 15, 2008
- 3 min
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
- May 15, 2008
- 2 min
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
- Apr 23, 2008
- 4 min
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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tamera
- Mar 22, 2008
- 2 min
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
- Mar 12, 2008
- 1 min
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
- Jan 29, 2008
- 4 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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