tamera
Social media is one piece of your marketing pie
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and...
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(3i): innovate. integrate. ignite.
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tamera
Mar 29, 20093 min
Can we stop being so defensive about the tools we use?
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool – Twitter. Yesterday...
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tamera
Mar 24, 20091 min
Ada Lovelace Day – recognizing women in technology
March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women...
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tamera
Feb 18, 20092 min
Integrating social feedback long-term within the organization is a must
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that...
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tamera
Jan 19, 20092 min
Think value, not viral
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign – it’s usually quicker to...
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tamera
Dec 6, 20083 min
Managing expectations: the passion of ideas vs. the passion for brands in social media
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded...
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tamera
Nov 24, 20084 min
Twitter: insight, engagement, affinity and stepping outside the echo chamber
I’ve been using Twitter for what feels like forever, but is probably closer to 18 months (internet years are the new dog years), and as...
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tamera
Nov 24, 20082 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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tamera
Nov 24, 20082 min
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
4 views0 comments
tamera
Oct 28, 20081 min
Upcoming speaking engagement – Digital Marketing Conference in Toronto
The 11th annual Digital Marketing Conference is upon us and I’m excited to be on a panel with some esteemed marketers on October 29th. My...
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tamera
Oct 28, 20084 min
Toronto Web 2.0 Summit – step in the right direction, epic fail, or a bit of both?
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all...
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tamera
Oct 10, 20082 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
Aug 28, 20082 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
Aug 15, 20083 min
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
May 15, 20082 min
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
Apr 23, 20084 min
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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tamera
Mar 22, 20082 min
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
Mar 22, 20084 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
Mar 12, 20081 min
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
Jan 29, 20084 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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