tamera
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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(3i): innovate. integrate. ignite.
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tamera
- Oct 10, 2008
- 2 min
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
- Aug 28, 2008
- 2 min
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
- Aug 15, 2008
- 3 min
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
- May 15, 2008
- 2 min
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
- Apr 23, 2008
- 4 min
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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tamera
- Mar 22, 2008
- 2 min
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
- Mar 22, 2008
- 4 min
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
- Mar 12, 2008
- 1 min
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
- Jan 29, 2008
- 4 min
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
- Dec 13, 2007
- 4 min
Twitter me this… is your signal getting lost in your noise?
As the great Twitter debate continues to rage on (and on), I get the feeling we’re missing a key point of what true connections and...
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tamera
- Dec 6, 2007
- 2 min
Traditional SEO and Meatball Sundae’s
Just back from a rewarding trip to SES Chicago – thanks to Kevin Ryan and crew for a fantastic conference once again – and although I had...
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tamera
- Nov 27, 2007
- 5 min
The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
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tamera
- Nov 27, 2007
- 1 min
Countdown to SES Chicago 2007
In less than a week thousands of marketers will gather in the Windy City for what should be a fantastic week of search, social media and...
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tamera
- Nov 26, 2007
- 3 min
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
- Nov 21, 2007
- 1 min
Google Maps as Wiki
Google Maps now allows users to edit and move the marker location of their home or business with a registered account. There are a few...
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tamera
- Nov 9, 2007
- 2 min
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
- Apr 16, 2007
- 2 min
Viral vs. Word of Mouth – what’s the difference?
I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...
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tamera
- Feb 7, 2007
- 1 min
Hot news on an icy day in T-dot
The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....
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tamera
- Jan 22, 2007
- 3 min
I’m confused. Who are you targeting?
This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...
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