tamera
SEO is not about the engines, it’s about the people using the engines
Tonight on Twitter while I was following the Third Tuesday Toronto (yes, held on a Monday) tweets, I was also watching a debate between...
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(3i): innovate. integrate. ignite.
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tamera
Oct 10, 20082 min read
SustainabilityCamp Toronto 2008 is here!
I am so pleased to announce that SusCamp ‘08 is happening this November 16, 2008 from 8am-5pm at the Centre for Social Innovation in...
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tamera
Aug 28, 20082 min read
Should internal brand advocates truly be themselves online?
Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and...
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tamera
Aug 15, 20083 min read
What’s so ’social’ about product pitches?
Or when did social media become all about online PR? As things have evolved these last two+ years in the digital social space one thing...
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tamera
May 15, 20082 min read
Recognizing the need for benchmarks in social media measurement
As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your...
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tamera
Apr 23, 20084 min read
SMPRs: Who’s paying attention? Who should be?
As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where,...
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tamera
Mar 22, 20082 min read
Use social bookmarking to gain deeper customer insights
As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s...
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tamera
Mar 22, 20084 min read
Book Review: Join the Conversation
When publishing “Join the Conversation“, Joe Jaffe decided to take a collaborative approach to it’s marketing (dubbed “UNM2PNM” or “Using...
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tamera
Mar 12, 20081 min read
Everyone has something to talk about…
When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift...
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tamera
Jan 29, 20084 min read
WOM vs Advertising, or, it’s always been about integration
As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to...
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tamera
Dec 13, 20074 min read
Twitter me this… is your signal getting lost in your noise?
As the great Twitter debate continues to rage on (and on), I get the feeling we’re missing a key point of what true connections and...
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tamera
Dec 6, 20072 min read
Traditional SEO and Meatball Sundae’s
Just back from a rewarding trip to SES Chicago – thanks to Kevin Ryan and crew for a fantastic conference once again – and although I had...
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tamera
Nov 27, 20075 min read
The great viral swindle?
I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat...
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tamera
Nov 27, 20071 min read
Countdown to SES Chicago 2007
In less than a week thousands of marketers will gather in the Windy City for what should be a fantastic week of search, social media and...
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tamera
Nov 26, 20073 min read
Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused...
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tamera
Nov 21, 20071 min read
Google Maps as Wiki
Google Maps now allows users to edit and move the marker location of their home or business with a registered account. There are a few...
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tamera
Nov 9, 20072 min read
Will there be a bubble for Web 2.0?
Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been...
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tamera
Apr 16, 20072 min read
Viral vs. Word of Mouth – what’s the difference?
I know I haven’t blogged in eons, but I have been supremely busy with new clients and programs at TFC and have been putting theories into...
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tamera
Feb 7, 20071 min read
Hot news on an icy day in T-dot
The time has come to talk my friend… of new beginnings and conversations ’round the bend… Today felt like a good day for a bit of a riff....
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tamera
Jan 22, 20073 min read
I’m confused. Who are you targeting?
This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone...
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