tameraAug 3, 20212 minIs performance marketing right for me?There’s inbound and outbound marketing and then there’s the combination of both in performance marketing, which is the sweet spot...
tameraJul 19, 20211 minDiscovering business insights with searchSearch is usually about being found and driving conversions – as it should be – but there’s another use for search and analytics data and...
tameraJul 12, 20211 minSocial Media Privacy Check-Up: 11 years laterAs I was browsing my YouTube “watch later” list I came across this video interview with Mitch Joel, Don Tapscott and myself on TVO Docs...
tameraJun 23, 20212 minIR: Pandemic Reality – Confusion This is the fourth in a four-part series about our integrative reality, and some suggestions for how to deal with it, during the...